Friday, May 28, 2010

Fort Worth Business Press Article

Start-up launches software solution for real estate industry



BY BETTY DILLARD

May 24, 2010


Text messaging, the most popular and widely used form of electronic communications, isn’t just for kids anymore.

The instant information technology tool finally is starting to catch on with Corporate America, as business big and small begins to realize the benefits of real time communication and social networking.

Two veterans of the automotive and real estate industries recently introduced patent-pending, two-way texting software they hope will revolutionize the way the real estate industry distributes and obtains information.

“We’ve used texting in the auto industry and I started seeing that the real estate industry could use it more than the auto industry,” said Guy Manasse, president of six-month-old Smart Text CRM in Keller. “Texting has … become part of every day life for most of the population. We think it can be a very useful tool to drive sales, obviously, but more important to me to create a solid foundation for a business.”

According to Manasse, a recent National Association of Realtors survey showed that the typical homebuyer is 41 years old, while first-time buyers are much younger with a median age of 32. Manasse said younger people between the ages of 25 to 34 make up most of the home-buying population and that same age group – about 45 percent – subscribe to a mobile device service.

“Our technology is providing a seamless service to real estate agents while targeting that age group of texters,” Manasse said. “Both groups get something in return.”

Smart Text’s new customer relationship management software provides prospective homebuyers the pertinent information on a property, while at the same time providing real estate agents with leads, prospect information and the ability to instantly communicate with ready-to-buy customers.

The application is simple. A prospective homebuyer drives by a property, texts a five-digit message on the agent’s sign and gets a mobile listing back in real time. The mobile web page, what Smart Text CEO Clifford Baker calls “a mini version of MLS,” provides pictures and a description of the property, contact information for the agent, a virtual tour of the property and a link to a video, if there is one.

“It’s technology that’s taking information from old-fashioned flyers and putting it into a mobile web page,” Baker said. “A potential lead is what Realtors are after. It’s designed to help them generate more opportunities. We believe if you give customers information, you should get something in return. Our technology offers something no one else has: our Customer Management Tool, two-way communication software between buyers and Realtors. Our competitors only have the ability to send text messages so the customer has had to become a hand-raiser and call the Realtor for more information.”

The software is free to the consumer, while real estate agents pay a monthly subscription fee based on the number of listings. Charges range from $17 a month to as little as $4.50, depending on the volume.

Currently, Smart Text CRM has sold most of its new software online at www.smarttextcrm.com but the company is building a national market, Manasse said. Offices now are located in Arizona, California, Idaho, Ohio and Washington, with regional sales staffs in the San Antonio-Austin area and in Dallas.

“We’re rapidly growing now and are hoping to grow more rapidly,” Baker said.

Thursday, May 20, 2010

Email integration

Very excited about the email intergration. It now provides something for everyone. It's perfect if you perfer to text or email to communicate. Very exciting for Smart Text CRM.  

Marisa Manasse
 

Wednesday, May 19, 2010

E-mail Integration

Smart Text CRM is pleased to announce the integration of e-mail into our customer management tool. E-mail integration will allow Realtors to connect with perspective home buyers through text messaging or email using our patent pending real-time two way communication platform.

Thursday, May 13, 2010

Hanging out at happy hour in DC @NAR.

Smart Text CRM is getting alot of interest here in Washington DC. At
the NAR convention.

Sunday, May 9, 2010

Press Release

TEXAS-BASED, SMART TEXT CRM, TO UNVEIL NEW PATENT PENDING
TWO-WAY TEXT PLATFORM FOR REALTORS
Smart Text CRM, Introduces a Texting Software that allows Potential Home Buyers
and Realtors to Find and Obtain Information Instantaneously

Keller, TX – May 6, 2010 – In a society today in which instant information is valued at a premium, Texas-based company, Smart Text CRM, introduces patent pending “Two-Way Texting” software that is revolutionizing the way the real estate industry distributes and obtains information. The software instantaneously provides prospective home buyers the pertinent property information using a simple five-digit text, while simultaneously providing realtors with warm leads, prospect information, and the ability to communicate with ready-to-buy prospects.
“We believe if you give customers information, you should get something in return. We capture customer information for present and future use through our Customer Management Tool.”, said Smart Text CRM CEO Cliff Baker. “We know that a customer’s time is limited and that is why Smart Text CRM’s software doesn’t allow for third-party vendor interference, just you and your customer one-on-one.” The innovative “Two-Way Texting” software from Smart Text CRM is the next major tool to lead the real estate industry into the mobile revolution.

Wednesday, May 5, 2010

National Real Estate Convention

We will be attending the National Real Estate Convention next week in Washington DC. An expected 8000 attendies will make for a very busy week. Our  booth is located in hall B #721.

ARMLS

Smart Text CRM recently signed and agrreement with the Arizona MLS (AZMLS). The agreement naming Smart Text CRM as a "ARMLS licensed vendor" will give allow Smart Text a direct IDX data feed giving our mobile subsribers daily updates to their mobile sites automaticaly.